Privacy Policy
How we collect, use and protect your personal information.
Effective date: [to be confirmed]
Who we are
Hound (“we”, “us”, “our”) operates the website houndluxury.com. Hound is a trading name of [legal entity — e.g. This is Odyssey Ltd], [registered address].
This policy explains what personal information we collect, how we use it, and the rights you have under UK data protection law (UK GDPR and the Data Protection Act 2018). For any privacy question, contact us at [privacy@houndluxury.com] or through our contact page.
Information we collect
Information you give us: when you make an enquiry or sign up to hear from us, we collect your name, email address and any details you include in your message. If you place an order for gear, checkout is handled by Shopify and includes your name, delivery address and payment details — we do not see or store your full card details.
Information collected automatically: like most websites, we collect limited technical and usage data (such as device and browser type and pages viewed) through cookies and analytics. See our Cookie Policy for detail.
How we use your information
We use your information to respond to enquiries and charter requests; to send updates you have asked to receive; to process and fulfil orders; to operate, secure and improve the website; and to meet legal obligations.
Our lawful bases under UK GDPR are: your consent (for marketing emails), performance of a contract (to handle your enquiry or order), and our legitimate interests (to run and improve the site and keep it secure). You can withdraw consent at any time.
Who we share it with
We share personal data with service providers who help us run the site: Vercel (hosting), Web3Forms (contact-form delivery), Shopify (payments and order fulfilment) and [analytics provider]. Where you ask us to arrange a charter, your enquiry may be passed to the relevant yacht owner or broker named on the listing so they can respond.
We may also disclose information where required by law. We do not sell your personal data.
International transfers
Some of our providers may process data outside the UK or EEA. Where they do, we rely on appropriate safeguards (such as UK-approved transfer mechanisms) to protect your information.
How long we keep it
We keep personal information only for as long as necessary for the purposes above or to meet legal requirements, after which it is deleted or anonymised. [Confirm specific retention periods.]
Your rights
You have the right to access, correct, delete, restrict or object to our use of your personal data, and to data portability. Where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at [privacy@houndluxury.com]. You also have the right to complain to the UK’s Information Commissioner’s Office (ico.org.uk) if you have concerns about how we handle your data.
Contact
Questions about this policy or your data: [privacy@houndluxury.com], or use our contact page.